Get your eCommerce business ready for the holiday rush
With the holidays fast approaching, now is the time for eCommerce companies to start planning and preparing for increased traffic and sales. However, businesses must also be aware of potential problems that may arise during this festive season. In this article, we’ll discuss ways your eCommerce business can get ready for the holiday rush. Hold social media events If you want your holiday sales to skyrocket this year, you can hold social media events like giveaways and interactive livestreams. The global social media audience is estimated to be around 4.7 billion people, and most of them are interested in technology that will make their lives better. By holding social media events, you can tap into this audience and connect with new customers while also building trust with your existing ones. Enhance site speed It’s crucial to ensure your eCommerce website is reliable and can handle incoming traffic. Optimized loading times not only improve customer experience but also lead to more sales conversions. In fact, for every second removed from 7–15 second loading times, there’s a 3% increase in conversion rates. Make use of last year’s data You can use last year’s performance data to help you optimize your eCommerce site for the upcoming holiday season. Get consumers excited by launching a build-up campaign with exclusive products and discounts, and take an omnichannel approach to ensure online and physical store campaigns are cohesive. Take advantage of marketing automation tools Marketing automation tools are essential for driving sales, especially during the holiday season. With these tools, you can segment your client list and create targeted emails with special offers that will appeal to different customer groups. This will not only help you boost sales but also keep your customers engaged during the hectic holiday rush. Be ready with a disaster recovery plan With the rise in sales and greater dependence on eCommerce during the holiday season, losing data would be catastrophic. This could lead to canceled orders, deliveries being put on hold, and customer dissatisfaction. Having a disaster recovery plan in place allows you to retrieve lost information from a secondary save point such as the cloud, to prevent disruptions to your operations. Review your information technology risks Ensure the technological safety of your eCommerce site by testing and assessing security risks, maintaining confidentiality, handling customer data with care, and investigating any potential privacy concerns. The goal is to assure your customers that they can trust your platforms. This way, you reduce the likelihood that they’ll take their business to your competitors. If you want to learn more about how to leverage technology to boost your eCommerce business, give our experts a call today.
The 3 biggest disaster recovery myths that businesses should ignore
Disaster recovery (DR) has undergone major changes for the better since cloud computing became popular. In particular, small- and medium-sized businesses have benefitted from cheaper and more reliable DR solutions. But there are still plenty of misconceptions about DR that are keeping many business owners from adopting the right DR strategies. Here are three myths that no longer ring true. Myth 1: Disaster recovery is expensive and not worth the investment Fact: DR solutions are not as expensive as they used to be. In the past, data recovery was a drawn-out process that could take days or even weeks and cost up to six figures. But with cloud and virtualization solutions, it’s now possible to back up data quickly and affordably. Outsourced DR providers, for instance, can now complete full backups in several hours and perform backup recovery processes in less than a day. Another fact: A sound disaster recovery strategy may require huge investments, but it’s’ worth it. However much you spend on DR, it will still be much less than the price you’ll pay for a data loss incident. For one, the cost of losing data is simply too steep. Per IBM, a data breach costs on average $4.35 million in 2022. This price can shut down any small- or medium-sized business (SMB). Myth 2: All disasters are created equal and I will need the same response for all of them Fact: Not all disasters are created equal. You will need a tailored response to the specific type of disaster that has occurred. For example, if your business is impacted by a power outage, you will need to take different steps than if you were hit by a ransomware attack. Because of this, you should have a comprehensive DR strategy that covers all potential disasters that can befall your business. Conducting a disaster risk assessment helps ensure that your organization is prepared to mitigate any catastrophe. Myth 3: Disasters only happen to big businesses, not to mine Fact: Disasters can happen to any business, no matter its size. Consider the 2017 California wildfires that affected all kinds of businesses, from mom-and-pop shops to large corporations. Some businesses had to stop operations for weeks or even months, while others were completely destroyed and had to close their doors for good. The bottom line is that no business is immune to natural or human-made disasters. Whether you’re an SMB or an enterprise, it’s important to be prepared and have a comprehensive DR strategy in place. This can help you mitigate the damage caused by any type of disaster and ensure business continuity even in the face of adversity. By learning the truth about these DR myths, we hope you’ll be encouraged to create a disaster recovery plan (DRP) for your business. There’s no longer an excuse not to have one, as DR technologies are now more affordable and easier than ever to implement. If you’re interested in learning more about our wide range of DR solutions and how they can help safeguard your data, send us a message and we’d be happy to fill you in on all the details.
What to consider when selecting an MSP
When it comes to running their company, one thing business owners often overlook is IT management. This is because they mistakenly assume they can handle IT on their own. But in reality, they’re better off outsourcing their IT requirements to a managed IT services provider (MSP). What is an MSP? An MSP is a company that offers comprehensive IT support and management for businesses. They can typically provide everything from 24/7 help desk support to network monitoring to data backup and disaster recovery services. They also offer other IT services, such as cybersecurity and cloud computing. Unlike traditional IT services providers, MSPs proactively manage their clients’ IT systems for a flat monthly rate. What should you look for in an MSP? With so many MSPs out there, you may have difficulty choosing the one that’s best equipped to handle your business’s unique needs. To help you pick the right MSP, consider the following criteria: Expertise – The MSP should not only be able to handle basic software installation, maintenance, and upgrades, but they must also have vast knowledge in other complex IT areas, such as cloud technology, security, and cross-platform integration. This will enable them to keep pace with your business’s changing IT requirements. Experience – Check whether the MSP has experience in supporting businesses of the same size and industry as yours. This tells you that they’re familiar with supporting the technologies you use. Service level agreement (SLA) – Make sure the MSP offers a competitive SLA. An SLA outlines the terms of their services, including response times, uptime guarantees, and coverage hours. Communication – The MSP should communicate clearly and concisely without using technical jargon. They should also be responsive to your questions and concerns. Third-party vendor partnerships – Ensure the MSP is partnered with the technology vendors (e.g., Microsoft, Oracle, Salesforce) whose products you use in your IT environment. The higher the partnership level, the more expertise the provider has to offer your business. Financial stability – Technology plays a crucial role in the success of your business, so you need an MSP that can be with you in the long run. You can evaluate their stability by taking a look at their annual reports and financial statements. See how many clients they have and check their customer retention numbers. Reputation – Read online reviews and testimonials of the MSP’s past and current clients. This will give you a good idea of what it’s like to work with the MSP. Flexibility – Your business is constantly evolving, so you need an MSP that can change with you. They should be able to scale up or down their services according to your current needs. Choosing an MSP is a big decision — but it doesn’t have to be a difficult one. By keeping these criteria in mind, you can narrow down your choices and find an MSP that’s a good fit for your business. To learn more about how an MSP can benefit your company, get in touch with us today. Published with permission from TechAdvisory.org. Source.
Be prepared for disasters: Business continuity planning for SMBs
A major crisis can happen to any business, at any time, so it’s important to be prepared for when things go wrong. One way to do this is by creating a business continuity plan (BCP). In this blog post, we will discuss the importance of having a BCP and how it can help you keep your small- or medium-sized business (SMB) running during a crisis. What is a business continuity plan? A business continuity plan, or BCP, is a document that provides detailed instructions on how to respond in the event of unexpected disruptions to normal operations. These operational disruptions can include anything from natural disasters like earthquakes and floods, to human-caused events like reputation crises and security breaches. A comprehensive BCP will address all aspects of a business, including IT, communications, facilities, and more, enabling the company to continue providing quality products or services to its customers, even in the face of difficult circumstances Potential risks to business continuity SMBs face a variety of threats that could potentially disrupt operations and cause significant losses. These include: Natural catastrophes – storms, floods, wildfires, and earthquakes Man-made disasters – intentional sabotage, human negligence, and cyberattacks Device and utility failures – power outages, internet disruptions, and communication service issues Creating an effective BCP A good BCP should not only be comprehensive, but it should also account for every possible emergency scenario your company could face. To ensure your plan is effective and covers all the bases, follow these steps: Assess the risks Identify the hazards or potential threats that could affect your operations. Consider the likelihood that these threats could lead to actual harm, and assess any potential consequences. This will help you determine the level of risk associated with each hazard and prioritize when deciding on ways to mitigate those risks. Make sure to collaborate with all departments within your company to get a well-rounded view of the risks. Conduct a business impact analysis (BIA) A BIA involves determining the critical functions and processes that are necessary to keep your business running smoothly. By analyzing which aspects of your operations are most important, you’ll be able to make informed decisions about how to best protect those functions in the event of a disaster. Determine your recovery options Ascertain what it would take to get your critical functions and processes up and running again after an unexpected event. This might include restoring data from backups, implementing workarounds for damaged equipment, or allowing employees to work from home. These recovery options should be feasible and achievable, so that your business can quickly resume normal operations. Outline the plan With all of the information gathered in the previous steps, you can now start putting together your BCP. Document the steps that need to be taken in the event of a disaster, and assign specific roles and responsibilities to employees. Be sure to include contact information for key personnel, as well as any vendors or partners that might be needed to assist with recovery efforts. Keep a copy of the plan in a safe location, and make sure that all employees are aware of its existence and know how to access it. Test, train, repeat It’s not enough to just have a BCP — you need to test it frequently too. By doing so, you and your team can identify any weaknesses or gaps in the plan, and make necessary adjustments. This will ensure that your plan will work when you need it most. Additionally, you should regularly train your employees on the contents of the BCP so that everyone is aware of their responsibilities and knows how to execute the plan successfully. If your business doesn’t have a BCP, now is the time to start thinking about creating one. Our team of experts can help you develop an effective plan that will ensure your business can quickly recover from a major incident. Give us a call today. Published with permission from TechAdvisory.org. Source.
Avoid these 5 common IT investment mistakes
Investing in new technology is a great way to drive business growth. For instance, purchasing new servers can boost your employees’ ability to multitask and their productivity, while subscribing to a project management solution can help everyone meet their deadlines. However, you can only enjoy these business benefits if you avoid the following mistakes when purchasing new IT. 1. Failing to align new tech with business goals While many advertisers sell new technologies as the ultimate solution to all your problems, the truth is that not every IT solution is a good fit for all businesses. That’s why you need to clarify your company’s needs and goals, so you can make the right investments. 2. Not doing your homework Before investing in a new IT solution, you should ask for IT recommendations from people you trust. Read reviews and case studies about these recommendations and similar IT solutions. Check if those IT solutions will work well with your existing IT systems and if they can accommodate your company’s future growth. By conducting research, you can better understand how those IT solutions work, what short-term and long-term benefits they can bring, and which IT solution is the best fit for your company. 3. Failing to do a cost-benefit analysis Before purchasing a new IT solution, you must conduct a cost-benefit analysis. This means comparing the costs of the investment (i.e., the price of the IT solution and the costs related to the training, infrastructure, and maintenance required) against the benefits it can bring to your company. Doing so will help you make an informed decision on whether to proceed with the purchase. 4. Not considering your cash flow When you’re evaluating the costs of a new IT solution, it’s important to consider your company’s cash flow. If you’re tight on cash, you may want to wait until your financial situation improves before making an IT investment. While you can always finance the purchase through a loan or line of credit, remember that interest rates will add to your overall costs. A great way to manage your cash flow is to pick an IT solution that requires a monthly subscription fee rather than a huge upfront cost. But be sure to draft a budget first, as recurring costs can still exhaust your finances. 5. Failing to train the end users Investing in a great IT solution is pointless if your team doesn’t know how to use it. That’s why you must set aside time and money for user training. It’s best to ask an IT specialist to conduct the training, as they would know how to simplify complicated steps and take advantage of the IT solution’s features. They may also offer tips on getting the most out of your new IT investment. Avoiding these mistakes can help you enjoy a positive return on your IT investment. When making major IT decisions for your business, don’t be afraid to seek professional help. Consult with us today. Published with permission from TechAdvisory.org. Source.
The advantages of using a cloud-based OMS
In today’s business world, having a cloud-based OMS can give you a big advantage. The cloud offers many benefits, including the ability to access your data from anywhere, scalability, and cost savings. A cloud-based order management system (OMS) is a great choice for eCommerce businesses. Read on to learn more about the advantages of using a cloud-based OMS. What does an OMS do? While the terms inventory management system and order management system tend to be used interchangeably, there is a difference between the two. An inventory management system helps you figure out what people want and need so you can stock up on those items. On the other hand, an order management system helps you handle the orders that are coming in in real time. A traditional OMS system is installed on a company’s own servers, so the company has full control over the system and its features. Traditional OMS systems are also generally more expensive than cloud-based systems, since they require upfront costs for hardware and software. On the other hand, a cloud-based OMS enables eCommerce businesses to track orders for goods and services from a centralized dashboard that can be accessed by your staff anytime, anywhere on any internet-connected device. In general, it can help you better organize orders into a coherent and manageable workflow by: Updating your website to reflect when certain items are out of stock Automating payment authorizations and integrating these with your shipping services Providing reports to customers about their order’s shipping status Automatically restocking products and materials once they dip below a certain level Automatically processing refunds and returns Monitoring your business while you’re on the go Storing data in a more efficient and less costly manner Ensuring your data is protected in the event of a disaster There are certain OMS platforms with unique capabilities that make them suitable for particular business structures. This makes it all the more important to find a solution that reduces the most tedious organizational tasks for tracking your store’s orders. What are the benefits of a cloud-based OMS? Using a cloud-based OMS offers several key advantages: Enhanced decision-making With a cloud-based OMS, you have all the information you need to make smarter business decisions at the tip of your fingers, including consumer behavior, market trends, and product performance. Improved visibility A cloud-based OMS offers a consolidated view of your orders and inventory in real time, allowing you to stay on top of the entire fulfillment process so you never miss a sale. This also enables you to optimize inventory levels while minimizing surplus. Additionally, an OMS gives you better visibility into your business’s processes, so you can easily identify issues and make the necessary adjustments to achieve operational efficiency. Faster delivery When a customer places an order, your cloud-based OMS will choose the warehouse or fulfillment center closest to them as well as the method of fulfillment. A fulfillment request will then be sent automatically to the warehouse so the customer’s item can be immediately prepared and shipped out. Fewer errors Using a cloud-based OMS allows you to automate various stages of order processing, eliminating the need to manually enter and update order details. This reduces the risk of error, increasing your eCommerce business’s operational efficiency. Lower costs With fewer errors, you can save time and effort as you no longer need to correct inaccurate order information. This also means your business saves on labor. And because a cloud-based OMS requires virtually no hardware, you can also eliminate installation, maintenance, repair, and other associated costs. As eCommerce continues to grow in popularity, a cloud-based OMS will become an essential tool for businesses that want to stay competitive. If you’re not already using a cloud-based OMS, now is the time to make the switch. Contact us today to learn more about this amazing tool. Published with permission from TechAdvisory.org. Source.
Boost staff efficiency with these tips
Employee efficiency refers to the ability of a worker to do their job effectively using the resources available to them. Increasing efficiency can have a direct impact on productivity, as maximizing their time and effort at work can lead to them completing more tasks.. In this article, we’ll talk about what you can do to boost your team’s efficiency. Provide regular feedback Performance reviews, both positive and negative, are key to inspiring your team to change the way they work for the better. After providing feedback, ask your employees what the company can do to help them improve. By doing this, you not only encourage a culture of communication but also gain useful insights into what your employees need to do their tasks effectively. Offer incentives Offering incentives is a good way to boost worker efficiency. Obviously, the first thing that springs to mind when we talk about incentives and rewards is a pay raise or some kind of financial bonus. However, managers will tell you that recognizing and appreciating the efforts of an employee goes beyond monetary rewards. Here are some ways for you to show your team you value them and appreciate their hard work: Offer additional paid vacation and sick leaves. Treat them to lunch or dinner. Praise them publicly so that everyone will recognize one another’s achievements. Send a personalized congratulatory note when they meet a goal or reach a milestone. Give them the right tools Having the tools they need to do their tasks will help your team save time and effort doing their tasks. This will free them up to do other things and lead them to be more productive. Encourage your employees to take breaks Working long hours and not taking breaks can cause chronic stress, which can be detrimental to an employee’s physical and mental health. According to a study by the World Health Organization, 745,000 deaths worldwide were directly linked to overworked employees. Taking breaks, whether it’s short, medium, or long, can help reduce stress, improve sleep, and eliminate general health issues like headaches and back pain. When employees feel refreshed and recharged, they’re likely to be more efficient at work. Provide training sessions Providing adequate training to employees ensures that they will better understand their roles and how to execute their tasks properly. It’s important to foster continued development through supplemental training sessions covering new skill sets or refreshers on existing ones. This can be done through workshops, one-on-one coaching sessions, conferences, etc. These are just some ways you can enhance the efficiency of your workers. If you want to know more, call us today. Published with permission from TechAdvisory.org. Source.
How to protect your business from hurricanes
In 2021, the United States experienced one of the most active storm seasons on record, upsetting businesses already dealing with a pandemic. For companies without a good disaster recovery plan, the consequences were devastating. This is why your business should have a hurricane disaster recovery plan. What is a hurricane disaster recovery plan? A hurricane disaster recovery plan is a written set of procedures on how to respond to a hurricane. Just like a standard disaster recovery plan, this policy contains steps that should be taken before, during, and after a hurricane, including: How to anticipate and mitigate the effects of a hurricane Emergency procedures to ensure everyone’s safety Steps for restoring vital business systems and operations Long-term plans for full business recovery How to create a hurricane disaster recovery plan While each organization’s hurricane disaster recovery plan is unique to its industry, the basic framework should contain the following: 1. Risk assessment Conducting a comprehensive risk assessment will help pinpoint vulnerabilities your company must address. This lets you prioritize the most critical parts of your planning and help you shape your hurricane disaster recovery policy. 2. Preventive planning While it’s impossible to stop a hurricane, anticipating and carefully planning for it can help prevent serious damage to your business. Think about how people board up their windows before a hurricane strikes. You need to take preventive steps to protect vital aspects of your business from a hurricane. This includes: Backing up your data Data backup is an important component of any disaster recovery strategy. Even if a hurricane does not completely destroy your IT infrastructure, the disruption caused by the loss of huge quantities of data can lead to lost productivity and revenue.Having a robust data backup system allows you to quickly restore vital business data and minimize downtime caused by a hurricane. Examples of data backup solutions include: Off-site backups – Storing copies of your backups in off-site data backup centers in areas rarely hit by hurricanes is an ideal solution. This ensures that you will have secure copies of your data even if your servers and computers are destroyed during a hurricane. Cloud storage – Cloud storage lets you access your data and files remotely, as long as you have a stable internet connection. This allows employees to work from home in case your offices suffer severe damage. Protecting physical assets During a hurricane, the biggest threat to your servers and other electronic equipment is flooding and water damage. Here are some ways you can keep them safe. Avoid storing servers in the basement, as this is usually the first area that will be flooded. Choose a storage room with no water pipes in the walls and ceiling to prevent water from leaking in. Install flood detectors to warn you if water enters your facility. Invest in turtle shells to protect electrical equipment from leaks. 3. Response This covers the emergency procedures that should be taken during a hurricane to minimize the risk of injury to employees, such as: Guidelines on how to protect oneself from strong winds Where to take refuge if trapped in the building Evacuation policies to ensure everyone’s safety You should also include the names and contact information of emergency personnel to ensure all safety measures are carried out properly. 4. Restoration This contains steps on how to restore critical business operations and systems after a hurricane, and who will be responsible for the restoration process. It should include clear instructions on what needs to be restored first, such as: Data backups Power Network access Servers and other damaged equipment Conducting a business impact analysis will identify critical business systems and help you formulate an effective restoration plan that will get your business back up and running as soon as possible. 5. Recovery Even if your company restores vital systems quickly, you still need a complete, long-term recovery plan. It should include details on how the company will fully restore operations to pre-hurricane levels. Here are some examples: Repairing of damaged structures Replacement of destroyed equipment Relocation of business if needed Returning the workforce to full capacity Hurricanes are unpredictable, but having a disaster recovery plan in place will help you recover as quickly as possible. Talk to our experts today to learn more about disaster recovery planning. Published with permission from TechAdvisory.org. Source.
Why virtual reality is a good investment for your business
Virtual reality (VR) is often thought of as a gaming technology. However, VR can do much more than provide entertainment. For instance, it has the potential to revolutionize the way businesses operate and interact with their customers. In this blog post, we will discuss the reasons why VR is a worthwhile investment and how it can help your business grow. Take customers on an adventure If you are a travel- or adventure-based business, you can use VR to give customers a taste of what to expect from your attractions. For example, if you’re running an amusement park, you can feature a VR simulation of one of your most popular rides. Or if you own a resort or campground, you can create a virtual tour of your rooms as well as VR simulations of the activities you have in store for visitors. VR training As a training tool, VR has been proven to be much more effective than in-classroom or e-learning methods. According to a 2020 PwC study, VR learners are: Four times more focused than their e-learning counterparts Four times faster to train than their in-classroom counterparts Nearly four times more emotionally connected to what they are learning than classroom learners 275% more confident to apply the skills they’ve learned from the training This means that VR learners are highly likely to become more productive and efficient sooner than non-VR learners. Another important advantage of VR training is that it can safely replicate situations that are dangerous or have adverse consequences if people make wrong or suboptimal choices in real life. Here are a few examples: Pilots log many hours in VR training long before they actually get off the ground. With haptic VR, budding surgeons can learn to use scalpels and other tools without cutting into actual flesh. Trainees in organizational leadership can also learn soft skills via VR training. Immersive VR interactions provide impactful learning experiences with little to no risk of unwanted real-world consequences such as fallouts with colleagues. Create your own VR prototypes Thanks to VR, you won’t have to rely solely on manufacturing prototypes when you want to see what your product physically looks like and how it might work. Also, VR prototypes allow you to make any changes before actual production. Model creation in VR, in particular, lets you save company resources, as it enables manufacturers to make changes to a product without the time and money required to build a physical model. And if you have the data, you can use VR to simulate real-world conditions. To illustrate, you can see how your automotive suspension design responds to different types of terrain, or how easily your drone can be controlled in a hurricane. VR for engineers As with manufacturing, using VR is time- and cost-efficient for engineers, architects, and other professionals who work in large-scale construction. It replaces traditional approaches, such as rendering small 2D models, and offers a more immersive experience that helps in designing structures that are more useful and intuitive for the people who’ll be using them. VR real estate tours With VR, real estate agents don’t have to tour potential buyers in the actual property. They can let their clients see what the property looks like in a 3D setting and virtually go from room to room. Brokers can entertain buyers who may be miles away or simply don’t want to spend time and additional resources going from house to house. All businesses stand to benefit from technological advancements. However, determining what to adopt might be difficult when there are so many options available. Don’t hesitate to contact us if you have any questions about how VR can be integrated into your business. Published with permission from TechAdvisory.org. Source.
Marketing automation: Is it worth it for SMBs?
Traditional marketing strategies involve manually segmenting lists, sending emails, and tracking leads. However, these processes can be time-consuming, costly, and error-prone. Marketing automation fixes these issues, helping small- and medium-sized businesses (SMBs) acquire more leads and increase their revenue. Read on to find out the game-changing benefits of marketing automation solutions. 1. Automatic follow-ups Keeping in touch over the phone can be tough if both parties are always busy, which is why email is often the medium of choice for marketing campaigns. With an automated system, your company can log the time and date of contact with leads, and set follow-up reminders for you and your team. You can even automate follow-up emails with prospects. This way, no potential customer will ever slip through the cracks. 2. Comprehensive contact histories With each call and email you make and networking event you attend, you may obtain new contacts and leads. In the past, keeping track of these leads meant manually storing thick stacks of business cards and notes in your Rolodex. But today, cutting-edge marketing tools have made it possible to automatically capture contact information from any correspondence and record it directly onto customer relationship management databases. Previous calls, scanned business cards, and received emails all get organized into a single database without a single minute wasted on tedious data entry. Automated systems can also track specific information on new leads, such as product preferences, contact times, and demographic information. All this information can then be used to create more personalized sales pitches that increase the likelihood of conversion. 3. Instant responses to email requests Whenever prospective customers contact you via an email or web form, they usually expect an immediate response. Take too long to respond, and these customers can quickly lose interest in your company, ultimately costing you potential business. But if you have a marketing automation solution, you can customize automated emails to respond to these leads as soon as an email is received. These emails may include answers to frequently asked questions about your services or a simple acknowledgment that you will get back to them with an answer shortly. 4. Inbound lead assignment Keeping track of which customer service representatives (CSRs) are handling which clients can be tricky, especially as you acquire more leads. Marketing automation software fixes this issue by automatically assigning inbound leads to the most appropriate CSRs. It could assign clients to representatives based on availability, prior experience, and specialties. This way, you can improve customer experiences by having the right people talk to the right clients. 5. Streamlined content distribution Getting someone’s contact information is key to acquiring more leads and building relationships. The best way to achieve this is to offer relevant and valuable content that prospects actually want. For instance, you can offer webinars, how-to tutorials from your niche, or special product promotions in exchange for filling out a simple web form. When clients submit the web form with their contact information, you can then use marketing automation to deliver the content directly to their inbox. Not only does this save you time from having to manually send out each piece of content, but it also allows you to track which pieces of content are most popular and generate the most leads. This can inform future marketing campaigns and help you focus on what’s most important to your target audience. Wise business owners know that marketing automation is the key to saving time and unlocking their company’s competitive edge, helping them easily acquire and convert more leads. Contact us now if you want to elevate your marketing with cutting-edge automation tools. Published with permission from TechAdvisory.org. Source.