To License or not to License: Choices for Savvy Business Owners
So you’ve got the next big thing in technology sitting in your office: a program you customized for your business or a hardware you came up with on the side. When is the right time to license your product for outside sale? Read further to learn the ins and outs of licensing and why the best decisions for your business can often be contrary to common sense. There is a fine line between successful licensing and a failed attempt. You certainly don’t want to risk selling prematurely, when the software doesn’t yet have enough appeal in a large market to succeed. On the other hand, you don’t want to “lose” the market altogether by selling the sale rights to someone else who will “overtake” the product. Questions to Ask Before you Commit to Licensing Anything Before you make the decision to take your hard-earned product and send it to the masses through licensing, consider: The value of your new product and its potential If you believe you have a truly unique software, it may be best to keep it under wraps and exclusive to your company. However, if it is a product in a highly competitive area wherein technology changes quickly, it may be worth thinking about how best to capitalize on the changing market. Its fit on your business market If your software is a time management program and you run an internet security firm, there’s a chance that you may have to spread yourself thin to market the new product and maintain your own business focus. In this case it might be smart to find a company to license your product that is more aligned with the product’s purpose. The levels of licensing It is possible to allow a company to license your product on a non-exclusive basis, which will allow you to maintain control of the product in some form. The decision to pursue licensing of a software or hardware should be made carefully. If you need advice on what to do with a new software or piece of hardware created by your business, give us a call. We can help you maximize the benefits of your design. Published with permission from TechAdvisory.org. Source.
New Office 365 updates for collaboration
Every now and then we all need a little help, especially in today’s digital era. To keep up with the competition, companies are gearing up, especially in the IT department. With the help of cloud computing technology, Office 365 is a productivity and collaboration-enhancing software that is changing the way small- and medium-sized businesses operate. Here are four of the latest features added to Office 365: Real-time collaboration in PowerPoint Users will now be able to share a PowerPoint deck and update documents with others in real time. This means you’ll be able to see edits as your colleagues make them. Microsoft was committed to expanding real-time co-authoring of a company’s native applications, with Microsoft Word already rolling out this feature beforehand. Currently, real-time collaboration is available for PowerPoint on Windows desktops for Office 365 subscribers in the Office Insider program and for PowerPoint Mobile on Windows tablets. Move attachments to the cloud and share with colleagues in Outlook According to Kirk Koenigsbauer, corporate vice president for the Office team, this feature allows users to transform a traditional document into a shared cloud document within Outlook. Previously, Outlook users could only attach cloud-based documents to an email, but this new feature makes it easier to send large files and to collaborate on those files with ease. Users can upload files into their own OneDrive or a document library as part of an Office 365 group and then designate sharing permissions for the email recipients. The new feature is currently available in Outlook on the web as well as Outlook on Windows desktops for Office 365 subscribers. Mobile notifications for changes to shared documents With this new update, users will be notified when any cloud documents in Word, Excel and PowerPoint are being shared or edited. These notifications let you know when changes are being made, even if you are away from a particular document, so you’re always connected and know when you have to act. This feature can be integrated with the activity feed on Windows desktops, and help businesses improve user collaboration. Koenigsbauer says that Microsoft will continue working on the notification feature “to provide more detail and transparency around shared document activity in the future.” Sharing and editing notifications are available for Word, Excel, and PowerPoint users on Android and Windows Mobile for Office Insiders. This feature will be available for commercial users in all Office mobile applications in the coming months. Find, open, and save documents in a Shared with Me and Recent Folders tab Microsoft’s “Shared with Me” tab in Word, Excel, and PowerPoint makes it easier for enterprise users to find and open shared documents without having to leave the app you’re working in. At the moment, the Shared with Me tab is available on Windows desktops and Macs for all Office 365 subscribers, iOS and Android devices included. And soon, it will be available on Windows Mobile. And the “Recent Folders” tab — used to help quickly locate files as well — is now available in Word, Excel and PowerPoint on Windows desktops for Office 365 subscribers in the Office Insider program. Technology has become an integral part of modern businesses, and investing in the right IT resources is needed in order to achieve success. With the latest additions to Microsoft Office 365, small- and medium-sized businesses will enjoy enhanced staff collaboration, increased corporate productivity, and an overall competitive advantage. Published with permission from TechAdvisory.org. Source.
Ransomware demands more victims for freedom
Popcorn Time is taking ransomware to a new level of devilish trickery by asking victims to give up two of their friends for a chance to rid their own computers of the virus. In cyber security this level of diabolical blackmail represents a new and scary trend for hackers. For more information on how Popcorn Time works and what you can do to keep it off your system, keep reading. Ransomware is nothing new. Cybersecurity miscreants have been taking advantage of online users for years by requiring payment to “unlock” a victim’s computer. What Popcorn Time does differently is give users the option to spread the virus to two other victims in the hopes that they will pay the ransom — a tactic that promises to double their money at the expense of your sense of morality (and at the expense of your friendships as well). The Cost of Popcorn When you inadvertently download this ransomware, you will be met with a screen that explains that your files have been hijacked/encrypted, and that to get them back you will need to pay one Bitcoin for a decryption key that they keep stored remotely. The Bitcoin fee is usually more than $700, a hefty price to pay during any season but particularly difficult for those infected during the holiday season. Spread the “Holiday Cheer” and Hope they Bite What makes Popcorn Time unique is the option victims have to take their cost away by allowing the ransomware to affect two of their friends for a chance to get a free decryption code. Of course, it works only if both friends pay the ransom, which leaves you looking (and feeling) like the Grinch. Avoiding Popcorn Time this Season The easiest way to avoid downloading ransomware is to stay off of sites that might contain questionable files. However, this is nearly impossible for modern users, and many hackers are getting good at making their files look legitimate. Limit your exposure to potential ransomware by keeping your software up-to-date and your computer protected with a security program from a reputable company (for example Norton or Symantec). If you need to learn more about how to avoid running into ransomware while you’re online, give our professional cybersecurity consultants a call. We’ll keep you away from the popcorn this season. Published with permission from TechAdvisory.org. Source.
HTML5 trumps Flash in Google Chrome
Google Chrome is following through with a game plan it announced in February of last year. In an effort to punish slow-loading or lagging sites that use Flash, a web component known to take up resources and memory, Google’s browser will make a newer, faster player the default. Read on to find out how Google plans to transition from Flash-based web browsing to the more streamlined HTML5 experience. The current state of HTML5 HTML5 first hit the market in 2008 as a modification to its 4.0 version, adding a few changes and fixing bugs (as happens with most newer versions of programs). But it also promised to change the way developers design webpages and influence how browsers search for and view online information. Most websites currently utilize a Flash-based display protocol, which is often slow and uses significantly more resources than HTML5 to accomplish the same tasks. By changing to an HTML5 default and requesting permission to use Flash, users have the advantage of faster load times and a more efficient browsing experience. The Use of Adobe Flash One benefit of using Flash for developers is purely aesthetic: Flash makes the website look good because the designs, colors and motion on the page are generally more eye pleasing. Unfortunately, the disadvantages far outweigh the advantages. Using Flash on a commercial website means slower performance, confusing navigation schemes, incompatibility with web analytics software, and limited visibility in some formats. Google’s Plan to Phase Out Flash Google Chrome users should begin to notice a change in how they browse websites starting this month, December 2016. Only 1% of Chrome users (and a handful of users using the beta browser) will be asked whether they wish to run Flash as they go about their Christmas shopping. In January 2017, Google’s proprietary browser will begin asking users whether they wish to use Flash whenever they visit a new website. In February 2017, with the release of the newest iteration of the Chrome browser, users will be asked before Flash components run on a page. Finally, by October 2017 all sites will load using HTML5 by default and require users to physically enable the Adobe Flash to experience anything delivered in that medium. Developers at Chrome hope that by stretching out the introduction of HTML5 default settings, web designers will have time to adjust their strategies away from Flash and toward a more user-friendly design strategy. Moving away from a Flash-based web experience will have gigantic implications for anyone who manages a website. Regardless of whether you built your site or outsourced its creation, it’s most likely going to need some serious restructuring in the coming years. Get in touch with us to get a head start on this project — the sooner the better. Published with permission from TechAdvisory.org. Source.
AWS to launch “Glue” service
Many businesses and enterprises have long struggled with the drudgery and difficulty that is data analysis — especially data analysis in a cloud-based system. AWS (Amazon Web Services) may have just the solution to that problem. A new app, known as “Glue,” offers the opportunity for businesses to clean up data to help analytics run more smoothly. Learn more about how AWS accomplishes this, right here. Data analysis can be an extremely profitable arm of your business, if undertaken carefully. Much of what people consider to be data analysis for a business is actually just digital clerical work, which makes the process even more frustrating and time-consuming than it needs to be. At its core, AWS’s Glue is an app that automates this tedium, which is often referred to as ETL (extract-transform-load). Third-party software already exists to help with this task, but the service from AWS is one of the first cloud-based alternatives to come to market. Glue is designed to work with businesses that have their own on-premises data centers and infrastructures in addition to working with AWS frameworks. In fact, if a business makes changes to on-premises data, Glue can be set up to trigger jobs and update the data in the cloud so users always have access to the most up-to-date information for use and analysis. Essentially, AWS extracts various types of data from a wide array of sources and analyzes it, ultimately homogenizing the data to fit the business’s existing database. This eliminates a great deal of work because the extremely tedious task of importing data is often done by hand. Handing this burden over to AWS allows businesses to focus on the real analysis work; saving effort, time, and money in the process. Every day, data becomes more and more integral to building a successful company. And with such a heavy burden placed on this facet of business, falling behind on the technology that makes it possible is an expensive mistake. If you’re hosting large amounts of data on-premises or in an AWS database, contact us today about how you can eliminate costly ETL processes. Published with permission from TechAdvisory.org. Source.
Choosing storage: OneDrive vs SharePoint
Digital Storage options with Office 365 provide business owners with convenient and efficient data management. But with new software added daily, it is easy to get overwhelmed by the variety of options. Keep reading to find out which Office 365 program will be your best option for organizing and sharing information: SharePoint or OneDrive. Similarities between OneDrive and SharePoint Both OneDrive and SharePoint applications utilize Office 365 to help businesses organize information and share it with employees and company heads. Documents are stored in a cloud drive for security, so employees can track changes between edited versions, as well as make comments and add information when necessary. This real-time collaboration is one of the favorite benefits of online file management. Since data can be synchronized to various forms of technology, it is portable and usable everywhere. OneDrive provides personal attention OneDrive uses a SharePoint backdrop in order to run, making the two programs inherently connected. However, there are distinct features that business owners will notice with their OneDrive account. The OneDrive program is utilized by individuals, and control is still maintained by the individual even if it is shared across a department. Changes are synced to a chosen device, allowing departments to work on projects together. As an administrator, you can share the document by way of a secure link, and you can allow some people to edit and leave others in a position to view only. SharePoint is a wider group share program If OneDrive is the perfect individualized sharing option, then SharePoint takes a wider stance. An administrator or company head can save a document online, allowing employees throughout the company to view and edit the document. Every change is tracked to give higher-ups an idea of who is contributing to the company projects. SharePoint is a good application to use for human resource surveys or updates that need to be completed by team members in other departments. Office 365 encourages businesses to increase their employees’ usage of online storage and data options. SharePoint and OneDrive are just two of the many programs provided to improve how your business is run. For more information on how online document sharing programs can help you increase your company’s visibility and productivity, contact us today. Published with permission from TechAdvisory.org. Source.
Predicting cyber-threats in 2017
As 2017 rolls in, the threat of more formidable cyber attacks looms large. Hackers and the cyber police will spend a lot of time outsmarting each other, while consumers of technology, individuals and businesses alike, anticipate the best security plan that can guarantee they sleep soundly at night. When it comes to defending against cyber-attacks, forewarned is forearmed. Here are some of the threats we predict in the coming year. Increased threats on cloud technology Cloud service has numerous benefits to businesses. They make data storage, collaboration, and processing more efficient; they enable employees to work faster; and they help operations flow smoother. Cloud technology’s popularity is expected to rise well into the next few years, but as demand increases, so does the dangers presented by cyber attackers. Ransomware will be more complex Ransomware incapacitates computer systems by locking down files and preventing access for ransom. In its 2016 Threat Predictions report, security software company McAfee predicts a peak in ransomware attacks next year. Although they also predict it to recede by mid-year, damages to vulnerable cloud-dependent infrastructures can be great and costly. Most alarming in the prediction, however, is that in the coming year ransomware attacks will be more complex due to new elements. Ransomworms, which use advanced victimization techniques to mine further data within an already compromised network, are expected to put an even crueler spin to an already formidable malware. Doxing, on the other hand, affects avenues such as social media and any place where sensitive, easily identifiable information can be extracted to serve the ultimate purpose of extorting money. Yet another wicked ransomware to watch out for is Backup Deletion, which destroys the very mechanism that can otherwise help you recover from a compromised system or files: your backup data. More threats to IoT (Internet of Things)-enabled devices It is also predicted that 2017 will see attacks made on IoT-powered devices, which will make life harder for those who depend on technology that makes life easier. It targets medical devices and Electronic Medical Records, “connected cars”, basic domestic tools, and tech-driven wearables, such as smartwatches and fitness trackers. The danger posed by this intrusion is fully capable of corrupting information stored in your devices. Advanced cyber espionage Cyber espionage is by no means a novelty. In 2017, it’s expected to hold sway in cyber-threat prevention measures as it becomes even more complex. It encompasses all sectors of society, including individuals, private organizations, government institutions, and entire countries. Perpetrators will have the means to bypass networks by attacking firewalls and wreak havoc in their victims’ network. Fret not, for there will be measures in place to detect this threat also in the coming year. Hackers are one of the most cunning criminals to have ever existed. While the cyber-police and the defenses they put up are no slouches, threats to security systems can still make technology-dependent individuals and businesses quiver. Although damaged networks can be repaired, compromised privacy restored, and stolen data returned, the amount of damage that hackers can cause might be irreparable and/or result in a significant dent in your IT infrastructure and budget. The value of a network security system makes itself known when you least expect it, which is why security should be a top priority. Are your systems protected from these predicted remarkable feats of hacking? Call us if you want to discuss security services that are best for you. Published with permission from TechAdvisory.org. Source.
5 tips to turn Instagram followers into buyers
Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than just a finely curated set of photos; it calls for marketing-savvy strategies that can engage current followers and attract potential customers. Here are 5 ways you can make that happen. Ensure your posts are shoppable This simply means providing a convenient path in which your followers can buy the products posted on your page. With a shoppable Instagram tool, you can direct users to your online shop where they can make an actual purchase. Instagram is, arguably, not the best ecommerce platform to use if you depend on clickable media, but if you know how to tweak the app to your advantage – and provide an attractive presentation of your products – you can turn likes into sales. Give away discount codes or coupons Entice followers to engage with you and share content with incentives such as discount codes or coupons. You can do this by running contests with an interesting concept, cool prizes, and a sharing or voting element that encourages participants to share your content with their friends. Better yet, engage followers by tapping into user-generated content via photo contests, resulting in free promotion for your brand. Come up with a strong call-to-action (CTA) Instagram doesn’t exactly have the most mobile-friendly CTAs, but don’t let this prevent you from sending followers to your sales page. Whether it’s telling them to go to the link on your bio or simply incorporating a shoppable Instagram feature on your page, specific instructions on how to buy or know more about your product can spell the difference between making a sale and getting ignored. Post frequently and make the most of all available tools Post photos using stylish filters, create snappy and quirky videos, or let your followers take a friendly behind-the-scenes peek at your organization using the Stories feature. Come up with a catchy and relatable caption that encourages participation and engages your core audience. Also important: using hashtags on your posts. Any business Instagrammer worth his or her salt knows that a simple hashtag can pave the way for other users to reach your content and, ultimately, buy your product. Last but not least… Create captivating content Remember that Instagram is a visual platform, and as such, users are enticed by striking images rendered in flattering filters, vivid colors, and clear messages. Although other social media platforms such as Facebook and Twitter are excellent mediums for promoting products, the image-oriented nature of Instagram brings in a wealth of opportunities for promoting your brand. Aside from coming up with likeable posts, crafting a clear and concise caption can lead to a winning Instagram marketing campaign. With some creativity, visual flair, and a well-defined strategy, these tips can help shape your Instagram feed as an attractive online sales generator. If you need further advice on how you can make the most of your social media presence, contact us and we’ll be happy to help. Published with permission from TechAdvisory.org. Source.
Choosing the best small business computer
Your employees are some of your business’s best assets. With that in mind, it is imperative that they work with high-performance computers that will unlock their full potential and contribute to your business’s profitability. If only it were that simple. Selecting a computer often involves several factors such as mobility, quality, and price – there are simply too many things to consider. Choosing the right computer requires careful thought, and this is what we’re here to discuss. Laptop or desktop? Laptops are highly portable, efficient, and inexpensive. If these are the most important qualities your business requires in a computer, then by all means, choose them. Clearly, desktops aren’t built for mobility, but what they lack in portability, they more than make up for in storage, processing capacity, and security. Although laptops make perfect sense for small businesses with great need for portability, they are much more prone to security threats and are not as easy to upgrade and maintain, unlike desktops. Processor The Central Processing Unit (CPU), or simply processor, determines the speed at which you can access your data and perform business-critical tasks. Speed is measured in Gigahertz (GHz), and a processor that runs from 2 to 4 GHz should be plenty for small enterprises. Arguably the most important item on the list of a computer’s specifications, the processor plays a crucial role in your computer’s speed and efficiency. Storage As critical hardware components, hard drives indicate how much information you can store and use. Storage capacity typically ranges from 128 gigabytes on “light computers”, all the way up to 2+ terabytes on more critical machines. If your business doesn’t need to store large files such as videos and images and will be used mostly for email and a few applications, 250- or 500-GB storage should do the job. If processor speed is number one on your list of computer requirements, it’s followed closely by hard drive storage. Operating System Operating system (OS) decisions often boil down to choosing between Windows or Mac. It might help in your decision-making to know that Windows remains the most widely used OS mainly due to its high compatibility with business software, not to mention, its relatively cheaper price. Macs can perform just as brilliantly as Windows-operated systems can. And although Macs are usually more expensive, they’re well known for their own outstanding features, such as being less prone to crashes. Other Components Not to be confused with storage drives, a computer’s Random Access Memory (RAM) is only used to run open applications. It is responsible for keeping your computer performing at optimum speeds, especially when you’re working with several applications or programs at once. For small businesses, a 1200-2600-MHz RAM should suffice. The higher the MHz of your RAM, the higher its performance will be. To keep your basic programs running, 6-8 gigabytes of RAM is often satisfactory. Ready to Buy a New Computer? Deciding which computer to buy is an important business decision. While there are a handful of factors to consider, what you aim to accomplish in your business’s day-to-day operations should be your main consideration when choosing a computer. Businesses that require plenty of remote and mobile work should definitely go for laptops. Those that require regular transfers of large datasets could benefit from the increased storage capacity associated with desktops. Do you need expert advice in choosing the best computers for your small business? We’re happy to guide you in every step of your purchase decision. Give us a call today. Published with permission from TechAdvisory.org. Source.
AWS lowers storage prices, adds new options
Amazon Web Services (AWS) has announced changes in its cloud and cold storage options. These modifications make it more affordable for consumers to transfer large amounts of data to the cloud, particularly if they’re putting them into Amazon’s Glacier storage. New retrieval options also make storage of infrequently accessed data more appealing. Read on to find out whether these changes affect your current plan, or whether you’re ready to make the move to AWS cloud storage. Amazon has been offering cloud storage to the public since 2006. Ten years later, the company has made nearly 30 price drops for the technology service. AWS is now offering yet another decrease in its S3 cloud access, Glacier and CloudWatch Custom Metrics. S3 Cloud Services Price changes for S3 have already been implemented, resulting in a restructured price scale that lowers your cost by up to 30 percent. Previously, AWS separated S3 storage into six different tiers. Now, the structure will be simplified to three options (0-50TB, 50-500TB, and 500+TB), with the biggest cost reduction going to businesses in the upper tier. Glacier archival storage/Data Retrieval Amazon’s Glacier “cold” storage is for files you don’t anticipate using often. The price drop for this service is a whopping 43 percent, and now it costs only $0.004/GB/month. If you need to remove data from Glacier, you will be charged based on how soon you need it, with time-lines ranging anywhere from five minutes to twelve hours. CloudWatch Custom Metrics Finally, AWS is adding customized metrics for database administrators and those “behind the scenes” to allow for monitoring of computer usage and optimization of resources. The fees associated with this service have gone down as well, from $0.50 per month to $0.30 per month for the first 10,000 custom metrics. What these Changes Mean for Your Business The total cost difference between the old AWS cloud services price structure and the new cloud services are small in relation to the money that typically travels through the small business. The benefit is in the increased amount of storage you can afford to use, and the addition of quicker retrieval methods for removing data from the Glacier service. Any time you’re discussing terabytes of data, you know the conversation is going to be intimidating. What may sound like a bunch of techno mumbo jumbo to you is just another day at the office for us. Contact us today for more information on what an AWS database can give you and how much you can expect to pay. Published with permission from TechAdvisory.org. Source.